Making a difference

Through TheraNaka™ using these Ubuntu Natural™ ingredients we are helping the poor of our great continent, Africa. Over and above their commitment to Fairtrade, Ubuntu Trading give at least 15% of their profits to their Ubuntu Africa Programme. Based on the give-and-take concept of Ubuntu the company believes in sharing their success with the farmers and their families who produce the raw materials. Not only are producers and their communities gaining direct support from the profits, but they are also gaining long-term support in the form of entrepreneurship and poverty alleviation projects.


There are many stories from the families who produce and harvest the raw materials that go into our products. Andrew, from Malawi, says that he uses the money to pay for his children’s school fees and is able to buy clothes for his whole family. He also has extra money to care for anyone who falls ill – without the money from his harvesting he would be able to meet his family’s needs.


Selma, from Namibia, says that producing Kalahari Melon has changed her life as she is now finally employed and able to support her large family – they are happy and able to send their grandchildren to proper schools.


Silvina, from Mozambique, says that harvesting seeds for Mafura butter has helped her support her family since her husband died. She is able to single handed generate enough income to care for her family’s needs, such as buying food and clothing. She is also able to save to make her home better.


These are but a few of the hundreds and thousands of stories from all over Africa of poor families and communities rising up, supporting themselves and living happy lives because of Fairtrade and the Ubuntu Natural™ initiatives. Most of these stories come from women who have large families to support on their own, and are finally able to do so.