What is Fairtrade?

Not all trade is fair! Farmers and workers at the foundation of the supply chain do not always obtain a fair share of the benefits of trade. Fairtrade makes it possible for consumers to take part in putting this right.

Fairtrade is an alternative approach to conventional trade and a global movement that represents sustainability and development through trade based on a partnership between producers and consumers. Today, it is the leading certification system for sustainability and poverty alleviation.

Fairtrade creates more opportunities for the farming communities who have been economically disadvantaged or marginalised by the conventional trading system. It benefits small-scale farmers as well as farm workers by ensuring better trading and working and living conditions, providing life-improving investment opportunities, as well as supporting sustainable production and protection of the environment for a better future.