Our Clean, Sustainable and Cruelty Free Environmental and Social Commitments

TheraNaka™ was brought to life by Lisa Smit’s desire to use Africa’s natural active botanicals while helping and uplifting communities of the less fortunate. Inspired by 5 key components, we are committed to offering only the best qualify product preparations, as responsibly sourced and formulated as possible. Our efforts include meticulously researched and tested raws and actives, and selecting only the suppliers that align with our sustainable and eco conscious vision.

Developed to take you on a journey that will open your eyes to the beauty and wonder of Africa, TheraNaka™ will show you the need to preserve and care for this mother continent.

Our integrity

Understanding our mutual interdependence with earth, we ensure that we use renewable indigenous species and sustainable harvest practices. Additionally, our products are produced with ingredients that have no synthetic pesticides, fertilisers or monocultural plantation agriculture, no solvents or irradiation used in the organic certified processes of extraction, and products have not been tested on animals.

Developed to take you on a journey that will open your eyes to the beauty and wonder that is Africa, TheraNaka™ will show you the need to preserve and care for this mother continent.

  • TheraNaka™ follows the principles of Ubuntu – being who or what you are because of those around you.  TheraNaka™ insist on embracing various initiatives and ways to give back and make a difference. All our naturally obtained ingredients are sourced from reputable companies across the world who make it their business to strive to ensure the sustainability of plants and species from which their ingredients are sourced. Their services support organic certification, sustainability and Fair Trade.
  • On the African continent, if it were not for the less privileged communities harvesting these magnificent raw materials, TheraNaka™ would not exist today. TheraNaka™ is proud to be a supportive partner to help these poor communities rise to benefit from poverty alleviation that Fairtrade and Ubuntu provide.
  • We ensure that our products do not contain harmful alcohols, harmful artificial fragrances, colourants, parabens or mineral oils.

What is Fairtrade?
Not all trade is fair! Farmers and workers at the foundation of the supply chain do not always obtain a fair share of the benefits of trade. Fairtrade makes it possible for consumers to take part in putting this right.

Fairtrade is an alternative approach to conventional trade and a global movement that represents sustainability and development through trade based on a partnership between producers and consumers. Today, it is the leading certification system for sustainability and poverty alleviation.

Fairtrade creates more opportunities for the farming communities who have been economically disadvantaged or marginalised by the conventional trading system. It benefits small-scale farmers as well as farm workers by ensuring better trading and working and living conditions, providing life-improving investment opportunities, as well as supporting sustainable production and protection of the environment for a better future.

Ubuntu Natural™
Ubuntu Natural™ products are derived from ‘indigenous African plants raw materials that have been sustainably wild-harvested by, and for the benefit of, poor rural people’, and are produced in line with clear environmental and social guidelines (Ubuntu Natural™ Charter). Guaranteed are fair & reliable supply chains, a commitment to biodiversity conservation, social & regulatory equity, green technology, as well as a variety of additional advantages.

There are many stories from the families who produce and harvest the raw materials that go into our products. Andrew, from Malawi, says that he uses the money to pay for his children’s school fees and is able to buy clothes for his whole family. He also has extra money to care for anyone who falls ill – without the money from his harvesting he would be able to meet his family’s needs.

Selma, from Namibia, says that producing Kalahari Melon has changed her life as she is now finally employed and able to support her large family – they are happy and able to send their grandchildren to proper schools.

Silvina, from Mozambique, says that harvesting seeds for Mafura butter has helped her support her family since her husband died. She is able to single handed generate enough income to care for her family’s needs, such as buying food and clothing. She is also able to save to make her home better.

These are but a few of the hundreds and thousands of stories from all over Africa of poor families and communities rising up, supporting themselves and living happy lives because of Fairtrade and the Ubuntu Natural™ initiatives. Most of these stories come from women who have large families to support on their own, and are finally able to do so.